For any e-commerce business, websites play a vital role in the gateway to success. A good website is crucial to ensure the best website experience witnessed by its users. It has a lot of valuable benefits to offer. It helps customer retention and perhaps increases the ratings of your website. To be able to enhance your user experience is an essential prerequisite to success.
Good businesses make their websites up-to-date and user friendly as much as possible to be able to convey their vision to the stakeholders. Therefore, we will cover the ways to develop website user experience best practices to enrich your website.
Website User Experience Best Practices:
1. User Experience Centric Website Design:
The website must leave an imprint on the mind of the users. To be able to make it memorable, the layout of the website is more important than what it contains in words. It is common for users to only retain the designs rather than the data the site contains.
The only thing that they take with them back is the way it made them feel. Interactive elements such as graphics, layout, and text needs to be presented in harmony to the user to provide an unforgettable experience.
Besides, the focus should be to stand out from the clutter of websites and data consisting of sites on the internet. To bring out a more emotional response from the users should be the goal.
2. Scannable Website
There is a saying that people do not really read websites they just scan through. Ever since this saying has made it big, website owners have resorted to infographics and visuals to convey their instructions or data on the site.
A scannable website creates a considerable appeal to the audience. It is important to put content on the site that will catch the user’s eye to excite him or her enough to read it to be able to find out more.
3. Focus on Clarity and Simplicity:
Experts believe that it merely takes users half of a second to assess the design or layout of the website. Therefore, it is essential to decide and choose what you want the users to do when viewing your website and make it evident.
The first step to do so would be to make the action buttons easy to find and navigate. You should make sure that your website is user-friendly and easier to use with each update. The design could consist of making the site highly accessible and usable for the majority while keeping some extra functionality features to be kept under wraps and made discoverable when it is needed. This induces curiosity.
4. Conventional Design Elements Compared to Creativity:
The key to a good website is to recognize the need to be creative versus just keeping it simple. Some of the design elements which are common everywhere else don’t need an innovative approach or reinvention with new UI patterns.
Often too much reinvention backfires and makes the users overthink to figure out what you want to portray. For instance, somethings should be shown as it is such as links on the website should look like links and login access should always be cornered in the upper right of the website.
Standard components do not require creativity. Non-conventional, even though it seems new but might make it much harder for users to use your website by confusing them. A proper website is the one with an adequate balance between creativity and usability.
5. Get to Know Your Audience:
You need to decide who you intend the website for; who will be your target audience? Only after grasping proper knowledge of your audience, you can identify the best ways to design your interface to suit them.
Having a clear idea or knowledge of your audience can help you discover their needs and wants and then consequently meet those with a suitable and engaging website. It is essential to check out the work of your competitors as well.
It gives the picture of what you are up against and what the audience already accepts. When you make use of colors and styles that your audience is comfortable with, those can easily be incorporated into your site to create a demand. Taking feedback from your audience and improving the website can make it much easier to retain users.
This article provides a meaningful and valuable guide as to how you can develop your website to make it a memorable experience for your users every time, they visit it. We can conclude that you are required to create an experience for users and just not a mere interface that can be easily be forgotten. In this manner, you can develop best practices experienced by website users.