While we are living in a digital world, there is still a place for non-digital marketing and this is something small business owners fail to grasp. If you want your brand known within a community, there are many ways of doing this, which we examine in this short article.
Stickers
Sure, the sticker has been around for decades, yet today’s generation of vinyl custom stickers has to be seen to be believed! Create a catchy logo with your company slogan and offer bumper stickers to everyone; if the sticker looks cool, it will end up on a lot of vehicles, which is great exposure. A Google search takes you to the website of a leading Australian sticker producer and you can order by the role and even design the sticker on their website!
Flyers
Wherever people happen to congregate, handing out flyers is another winner; why not hire a team of energetic young people to hand out your flyer; have it designed by a graphics professional and aligned with your logo and colours. If you attend trade fairs and exhibitions, flood the place with your colourful flyers and this is effective.
Free trials
If you’re selling a product, a free sample campaign is what is needed; if you have the confidence that once the consumer tries the product, they will buy, invest in a free trial/sample campaign and you’ll be glad you did! This is definitely the way to go with food and beverage, any type of cleaning product or any product that is used regularly.
Seasonal discounts
Simply put, seasonal discounts work! Xmas & New Year, Easter, Valentine’s Day, Australia Day and Halloween all offer a chance to lure customers in with a price drop. You only have to look at retail stores in the weeks approaching a festive event to see the potential. Here are a few life hacks that everyone should know.
Commercial vehicles
If you have a small fleet of vans or trucks, you also have a lot of free advertising space and with the latest generation of wrap vehicle stickers, you can create something that turns heads! Your vehicles spend most of the time on the local roads, which is great for targeted exposure and branding awareness.
Promotional gifts
Umbrellas, T-shirts, Embossed Logo cards, baseball caps, and keyrings are just some of the promotional products available from the online supplier. Invest in top-quality products, as they are a reflection of your business and give new customers something to welcome them to the family. There are untold ways to market a product or service and you should explore them all.
Sponsorship
Sponsor a local football or hockey team and get your name known within the community; if you notice a young, talented athlete who comes from a poor background, financial support can make dreams come true. Donate to local charities such as dog and cat rescues and think about ways you can support local groups.
Christa Tillman
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