Most people sell their time and limit their true potential. They become trapped in the rat race, month after month, but there is a way out. There is a path that separates time from value. A path that helps you transform your knowledge, skills, and passions into digital assets that you can sell multiple times without sacrificing your time.
Today, I will share with you how to turn your knowledge into digital products. I will show you how to take control of your time and stop selling it so that you can break free from the rat race.
Let’s dive in.
How to Turn Knowledge into Digital Products (5 Easy Steps)
Step 1: Search for opportunities
A standard 9-to-5 job drains our time and energy, leaving us with a need to reset. Even the slightest idea of building a business can seem daunting. We come up with the following excuses:
- “I worked the entire week, I’m tired…”
- “I’m not ready.”
- “I’ll work on this next week.”
And that’s where most people fail. You’re not tired; you’re procrastinating (unless you’ve had less than seven hours of sleep).
Sacrifice your weekends, Netflix evenings, gaming sessions, and hobbies to search for opportunities. We can’t win at everything at once, so we must learn to prioritize.
If you dream of having your own business, start working on it. Implement it into your daily routine. Wake up 30 minutes earlier to search for opportunities. Use your lunch break to search for opportunities. Spend your full Saturdays and Sundays searching for opportunities.
There is literally no chance you will not find one if you adopt this mindset. And when you do find one, replace the search with action.
Step 2: Build your brand.
Building your brand is the first step you need to take. It is the best way to turn knowledge into a digital product. All you need is to decide whether you want to go with a personal or a company brand.
A personal brand will be built around your name, making you the business. On the flip side, a company brand will be built around company values, meaning you will run the business.
Whichever you choose, there are two things you need to identify beforehand:
- where you are good at.
- how you can use your skills, knowledge, and passions to help others.
This will be the foundation of your brand.
Step 3: Build your audience
A good brand needs an audience, and you are going to build one. There are different social media channels with various content formats, and you cannot do everything at once. Therefore, you need to identify your strengths and focus on them.
- If you are good at video content creation, then produce video content.
- If you have a talent for writing, then write in an engaging manner.
If you are not skilled, do not worry; you will learn. Additionally, content has various lengths depending on the social media marketing platform:
- Twitter – short content
- LinkedIn – longer content
- Blog posts – long content
- YouTube – long videos
- TikTok – short videos.
You can even experiment and determine which length of content works best for you. So, whatever content you create, the most important thing is to keep going and provide value for free. Expect nothing in return. This is how you build your audience- by helping others.
Step 4: Create your offer
Once you have built a solid following and start thinking about monetization, the first step is to check your inbox. There is a high chance that, after all the value you have provided for free, there will be people who want more.
These people will be the foundation of your offer. All that will be left for you to do is listen to them and ask more questions. Use the guidance of existing demands and try to search for additional opportunities from your audience simply by asking them what they would like to learn from you. You will receive even more answers.
All you need to do is package and deliver even more value. But this time, you will receive money in return. People already love your content and trust you.
So, be confident and create that offer.
Step 5: Monetize
You already have your offer created and on the table. Now, it’s time to monetize and inform others about it.
- Post on X (Twitter)
- Post on LinkedIn
- Send an email to your subscriber
- Invite others to your website’s Write for Us platform
Implement a full launch strategy to maximize revenue. You may even want to offer pre-launch discounts or limit the purchase time to create a sense of urgency.
After a successful launch, keep your offer visible and continue providing free value.
However, now, there is a catch! Every post and tweet will convert into revenue. With a high-quality packaged offer, people will want more from you, and you’ll finally enable yourself to earn from helping others.
After all that work, you finally stopped selling your time. You even built your first three assets that you may be unaware of.
- You have built your audience (asset 1)
- Grown your social media account (asset 2)
- Have a product to sell (asset 3)
You no longer need to search for opportunities; they come to you. You are not afraid of losing or quitting your job because you know you have one you built yourself. You have learned to productize yourself and separate the value from your time. You finally escaped the rat race and stopped selling your time, and you’re not going back. By simply searching for opportunities and providing value for free, you were able to monetize your knowledge, skill, and passion and turn them into those three digital assets.