Selling Bulk Online: How to Reach Out to Potential Customers This Year

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selling bulk online

Are you wondering how to sell bulk online? You’ve just taken the first step toward achieving new levels of growth. Though most business owners prefer to sell their goods to consumers directly, selling bulk online is a worthwhile consideration that can help you reach the sky.

Once you start selling in bulk, you don’t have to worry about dealing with many individual customers or delivering products to endless destinations. Instead, you only partner up with a select number of businesses. By selling bulk to a few businesses, you get the opportunity to get repeat revenue, and you can cut down on your marketing costs as you’ll have a small number of buyers purchasing at once.

However easy it sounds, selling in bulk online can become a challenge for many.

How to Start Selling Bulk Online in 2022?

Though there are many ways to reach out to B2B buyers, the first thing you need to do is either create a wholesale storefront from scratch or add wholesale functionalities to your existing store with the help of the Bulk Order Form Plugin for WooCommerce. A plugin like this can turn your B2C eCommerce store into a wholesale store by adding a B2B product table that makes it easy for customers to order in bulk.

Now that you know what you need to do to start selling wholesale online, let’s talk about how to do it.

1. Get Listed on a Leading Wholesale Marketplace

One of the fastest ways to get recognised is by registering your business on an online B2B marketplace. Many modern retailers prefer to find and order products from listed companies on wholesale marketplaces. This means, apart from selling through your store, you can reach a new audience simply by getting listed on such a marketplace.

However, with so many out there, you need to do your research. The best B2B marketplaces will help you connect with relevant businesses so that you don’t have to work hard to get orders from new customers. Notable marketplaces you can rely on are Alibaba, Made-in-China, ThomasNet, etc.

2. Rankable Product Descriptions and Quality Images

If you are selling online, you can expect your buyers to pay a lot of attention to product descriptions and images. This will give them a better idea of the product before placing an order.

Ensure you take high-quality images of all your products to make a solid impression on your B2B buyers. While taking pictures, you need to make sure the viewer is able to see every small detail of the product. As the buyer doesn’t have the option of seeing a product physically, images are all they can rely on.

For product descriptions, well, the better the story, the better the outcome. Utilize the initial lines to craft a story about how your product can positively impact your consumer’s life. A retailer will surely convert when they realise how beneficial the product is for their target audience. To make your descriptions more detailed, you can mention all the specifications towards the end.

3. Get Active on Social Media

Getting active on social media doesn’t mean I recommend that you post a picture of your product daily on Pinterest or Instagram. There are many social media platforms out there. However, if you want to connect with other businesses, you can rely on LinkedIn to play a significant role in building your brand’s image online.

You can connect with other business owners and interact with them to show what you sell. Or you can share your success stories and reviews on this platform to attract more business owners to reach out to you.

4. Your Website Will Play a Significant Role

If you are selling online, no matter how good the selling or marketing strategy is, if your website isn’t up to the mark, all efforts will go down the drain. A fast site that has an engaging UI is necessary to attract people to stay on your website.

Also, in order to grow your business and get more online orders, you need to generate traffic on your website. Without a high-quality website, you won’t be able to achieve a high ranking on leading search engines. If you don’t have the skill, you need to hire a professional developer to look after all aspects of keeping your website intact to Google’s ranking factors. Also, if you aren’t familiar with SEO, you need to invest in building a team of digital marketing experts who can help your site perform well in terms of ranking and traffic.

5. Use Incentives to Encourage Buying

Offers and incentives aren’t just for end users. Businesses also love to get a good deal. That’s why wholesalers offer discounts to buyers who buy a volume of products. If you have short-listed potential buyers who may have an interest in your products, you can increase your chances of conversion with incentives.

A common tactic is to reduce the price of your product when they make their first purchase. Other incentives you can consider are

  • Setting low MOQs so that organizations can test your product with smaller purchases
  • Offer free testers and samples
  • Launch bundle deals for those who buy certain bulk products together
  • Accept a variety of payment methods to show how flexible you are in running your business
  • Offer free shipping when a buyer orders a specific amount delivered to a particular location

You can also offer services similar to drop-shipping. With this service, businesses will advertise your products on their websites and count on your business to deliver the shipment to the end user.

Final Words

Running a wholesale store and selling bulk online may seem like a challenge. However, with the right strategies and setup that’ll attract the right buyers, you can be on your way to building a successful business in no time.

The tips mentioned above are ideal for helping you generate more leads and avoid any failure in running your business this year. Also, if you run into any problems, you can talk to an agency that has helped companies find leads and sell online before.

Sam is a professional content marketer that loves to share her knowledge by publishing blogs online. She has spent the last five years in offering digital marketing services to many leading brands. Also, she is an avid reader and gamer who loves to try new video games with her friends.

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