How can you make sure that your solar company’s website stands out in internet search results?
Search engine optimization (SEO) is the answer! But how can you best leverage on-page optimization? What are the crucial elements no site should ignore?
We have the answers. With our eight-step plan, you’ll be on the right path to a properly SEO-rich web presence.
Here’s what you need to know to improve the solar SEO of your website.
What is On-Page SEO?
The solar industry is a rapidly growing field. You want your company to stand out among the crowd!
When a potential customer does an internet search for solar companies, your website must appear among the first results. SEO is how you get there, using keywords in just the right places to draw search engine’s attention.
Now that you understand the importance of solar SEO let’s talk about ways to optimize your website’s on-page SEO.
How to Do On-Page Optimization for Your SEO Solar Website
1. Use the Right Amount of Keywords
Keywords are what customers use to search for your company online. You need to include the correct keywords in the body text of your website. Keep in mind that having too many keywords shoved together will make the page difficult to read. Using a keyword about four times per page is ideal.
2. Keywords Go with Images, Too
A picture speaks a thousand words, but images need words to accompany them! Never leave the alt tag of your website’s images blank. Keywords in alt tags will boost your SEO.
Remember to name the image files with the keywords as well!
3. Start with a Targeted Title
Page titles are the words that appear in the tab of your internet browser at the top of the screen. These words not only grab your reader’s attention but also factor into your SEO! For the best on-page optimization, title your page with the keyword first and then the name of your company.
4. Meta Descriptions: More Information for Internet Searchers
The meta description is a line of text that briefly describes the content of your web page. In search results, meta descriptions are listed underneath the page title. Be sure to include at least one relevant keyword in the meta description, and keep the description around 150-words-long at the most.
5. Keywords in H1 Tags
H1, or Header One, is the primary tag on your website. A keyword at the front of the H1 tagged text can make all the difference for SEO optimization! Use the same keyword that you used in the page title for maximum effect.
6. Create the Perfect URL
Create Short URLs
Along with the structure of the URL, the size of the URL also matters. If the hyperlinks of your websites’ pages are too long, it would not be pleasing enough for visitors to memorize them and visit again even if they admired the content. Therefore, the best way to overcome this issue is by converting the long URL into a Small URL. You can do this task effortlessly with a URL shortener tool that can solve your problem by turning a long URL into a short one in a blink of an eye and without any charges.
It’s easy to forget about URLs in a world of hyperlinked text! But the structure of a URL matter and can affect your SEO.
To avoid confusing the search engine, only use letters and numbers in your URL – no special characters! The simpler and shorter the URL, the better. Keep your URLs under 76 characters to make sure that Google picks up on the keyword accurately.
7. Give Credit with Rel Canonical Tags
If you use the content on your website that was originally published on another page, use a rel canonical tag to credit the creator. If you were the original creator of this content, you could use a rel canonical tag to tag yourself! This tells the search engines that the content is your own, and boosts you in search results.
8. Boost Your Site’s SEO with Internal Linking
As your website grows, make sure to link relevant pages to each other. Not only will this help customers explore your website, but it will also boost your SEO! Always use keywords in the hyperlinked text and the URLs themselves. Depending on the content, two or three is a good number of links for a webpage.