5 Essential Marketing Tips for New Business Owners

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Do you wish to learn how to make your business stand out? You may have the right business idea, but if your target market doesn’t know you exist, that is a problem.

Having a functional marketing strategy is the key to driving sales. Think of Australian startups like ShippIt, Afterpay, and Theltonic. They have secured a name for themselves by positioning their business in the right market.

If you want to do the same, a good start is by consulting graphic design agencies like Casper Studio and other similar firms. They will focus on at least five critical areas of your marketing plan –branding, website, social media, poster and signage, and podcasts.

Let’s get started.


Branding is not just creating a logo. It is about creating a unique identity for your business. In essence, branding answers the following:

  • What kind of product or service does your company offer?
  • What specific need in the market does it address?
  • How does the business want to be known?
  • What are their values?

Based on your answers, branding and design agencies like Casper Studio will conceptualize a brand for your business. Using their creativity, they will design a brand book to give a unique personality to your business. After that, your brand will be used consistently – in social media, emails, and by your team.


To give a memorable first impression, focus on excellent website design. It must be user-friendly, easy to navigate, laid out attractively, and loaded with valuable content. Moreover, it should have a domain name that is short, memorable, and consistent with your branding. 

Most marketing agencies will improve your website by:

  • Redesigning an old website
  • Migrating your website from another CMS platform
  • Designing its layout, functionalities, and navigation
  • Optimizing
  • Monitoring traffic
  • Giving suggestions on improving Google ranking
  • Maintaining its SEO

Your website allows you to promote your products and services. It is also one of the best channels to get leads, establish customer relationships, and post positive testimonials.

Social Media

Social media is the best way of reaching out to your target market. The key to engagement is by providing content that meets their personal needs. Marketing experts will recommend the best strategies to make an impact on your followers.

  • Creating relatable content
  • Responding to their comments
  • Interacting with social media influencers
  • Collaborating with other businesses

Doing all of these may seem overwhelming, but digital marketing agencies will guide you through the process.

Poster and Signage

Other than social media, another excellent way of reaching your target market is through face-to-face meetings. From these in-person interactions, you get to know your customers on a more personal level. Most business owners cite personal business relationships as the key to their success.  

If you are meeting new people, one of the best ways to break the ice is by giving out materials like posters, flyers, business cards, and pamphlets. Billboards are another way of advertising your business.

Digital marketing agencies will assist you by creating these materials and promoting campaigns. They will also help you track the effectiveness of these campaigns.


A fifth way of reaching your audience is through podcasts. Some people prefer audio instead of video or written content. In a study released by Infinite Dial Australia, up to 82 percent of Australians listen to radio and podcasts.

Aside from being less expensive than videos, podcasts result in high engagement. Therefore, it is worth the effort to record your podcasts in a studio. All in all, these five marketing tips will ensure that your customers will recognize your business.

Agnes John is a freelance writer who offers to ghostwrite, copy-writing and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.

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