Digital Marketing – A Beginner’s Guide

Business Digital Marketing
Digital Marketing – A Beginner’s Guide

Marketing has been around since man first started to barter and as we are living in a digital world, the majority of marketing is online. The great thing about digital marketing is that it applies to every type of business, from a one-man show to a multi-national corporation and in this short article, we take a look at some of the basic services that are on offer from a leading digital marketing agency.

Search Engine Optimization

Known simply as SEO, this is the art of boosting a website’s rankings within search engine results; you might be thinking, ‘Why is SEO important?’ The fact that millions of online consumers use search engines like Google to source products and services is reason enough to hire an SEO agency to improve your search engine rankings. If you run a small business, do a Google search and see where your business ranks and if you are not on the first page of search results, it is unlikely that you will receive any organic traffic from Google. If you venture into a data centre, rows and rows of server racks are in place and without some form of SEO, your website will remain hidden from view.

Social Media Marketing

Nothing is more powerful than social media, especially when it comes to marketing and regardless of the type or size of your business, platforms such as Facebook, Twitter and Instagram can get your message out to the right people. You probably don’t have much time for your social media accounts, but that’s OK, talk to a leading digital marketing agency that has a team of social media marketers and let the professionals take control. Posting quality content on a daily basis is one way to generate a large social media following, while you should always reply to comments.

Digital Audit

When you make contact with a digital marketing agency, they carry out a full online audit to determine the extent of your digital footprint. Only then can they ascertain what needs to be done and after a couple of days, the agency would put forward a proposal that outlines how they will reach your target groups. Such a plan would incorporate search engine optimization and social media and should you be in agreement, the plan can be implemented. This audit is completely free and without obligation and the agency uses their considerable experience to prepare a plan that is designed around the client’s business. Click here for tips on choosing the right digital marketing agency.

Why you need digital marketing

All of your rivals, without exception, are making the best use of digital marketing agencies, which means that you can’t afford to overlook this sector of marketing. When an SEO agency starts to work on your online presence, it takes a little time before you see any results; take Google as an example, they send out bots a few times a month to update their web data and any changes that the team have made will not be apparent until the bot sweep happens. This means getting your site on page 1 of Google search results might take a few months, as minor alterations cause the changes you want.

Sam is a professional content marketer that loves to share her knowledge by publishing blogs online. She has spent the last five years in offering digital marketing services to many leading brands. Also, she is an avid reader and gamer who loves to try new video games with her friends.

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